Media Tip

Interviewing: assess your protagonist

For a conversation to be successful it is very important to choose the right approach from the start. People are different so it is essential to take into account the psychological type of the interviewee. In some cases, you have to knock him/her out of their comfort zone. But, more frequently, a calming tactic works best, whereby in the beginning of the conversation topics such as childhood, youth and hobbies are discussed. The most important themes can be fired suddenly like a cannon as well as inconspicuously integrated into the conversation. Sometimes a specific question can be asked several times in different variations, so as to prompt a thorough answer. In all cases, an assessment of the interviewee’s psychological profile is a must and that, above all, requires careful listening and observation.





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