Our mission

Baltic Centre for Media Excellence is a hub for smart journalism in the Baltics, the countries of Eastern Partnership and beyond. We promote professional growth, media intelligence and critical thinking and strive for positive change in journalism and communities it serves.


The Baltic Centre for Media Excellence (BCME) is an independent, Latvia-registered non-profit organization, founded in 2015. A grassroots undertaking born in the Baltic journalistic community, the Centre was conceived as a resource for smart and accountable journalism and professional dialogue in the Baltics and beyond, a hub of knowledge about the media systems and audiences in these regions as well as a key regional player in the field of media literacy. The founders of the Centre were several leading Baltic media organizations and academic institutions - the public broadcasters ERR and LTV, the Estonian Publishers’ Association, the Lithuanian Online Media Association, the Baltic Centre for Investigative Journalism RE: Baltica, the Latvian Journalist Association, the Latvian Association of Broadcasting Organizations, the Riga Stradins University and the Baltic Film, Media, Arts and Communication School of Tallinn University. Among its members, the BCME has a leading European player in media development, DW Akademie. The Centre proactively seeks new members from the countries of Eastern Partnership and the Nordic countries.

What do we do

We deliver needs-based media training to editorial offices of independent nationwide and local media, gather intelligence on regional media trends and skills, as well as research media audiences with a focus on those most vulnerable to propaganda messages. We work individually with Newsrooms, fine-tuning each workshop or consultancy to their particular requests and ambitions, but also bring them together for a conversation on pressing issues in today’s journalism, thereby contributing to building stronger journalistic community, a key element in societal resilience. We work with media audiences, too, equipping them with user-friendly tools for critical and constructive media consumption and informed media production. Our experts and trainers are internationally renowned professionals whom we are proud to work with.

BCME Board

The executive institution of the BCME is the Board. Currently, the Board consists of six members.

Jolanta Tarasevičiene
LT, chairperson of the board, head of international relations, the Lithuanian Public Broadcaster LRT

Aiste Žilinskiene
LT, head of the Lithuanian Online Media Association

Nika Aleksejeva
LV, data literacy trainer, chair of the board of School of Data

Andres Jõesaar
EE, vice-rector for creative activities and cooperation, Tallinn University and head of Media Research at the Estonian Public Broadcaster ERR

Riina Rõõmus

EE, board member of the Estonian Public Broadcaster ERR

Bettina Ruigies
GE, DW Akademie, regional coordinator for Europe and Central Asia

BCME Executive director

Rita Ruduša, executive director of the BCME and the author of the Centre's concept and its strategic vision, is a veteran Latvian journalist and editor. She entered journalism in the early nineties, a time of tectonic shifts in European history. She was one of the first foreign correspondents of the newly independent Latvia, based in Moscow and reporting for Diena, the flagship daily. She has also at Radio Free Europe/Radio Liberty in Prague, and in London as a media researcher at the Open Society Foundations. Before moving to her current position she worked as the commissioning editor for news, current affairs and documentaries at the Latvian Public Television.

Our partners

The BCME has developed a network of meaningful partnerships with distinguished media development organizations in the region and wider Europe.

Institute for War and Peace Reporting
IREX Europe
Transitions Online
BBC Media Action
DW Akademie
Norwegian Institute of Journalism
Independent Journalism Centre of Moldova
European Federation of Journalists

Our donors

The Ministry of Foreign Affairs of the Republic of Latvia
The Nordic Council of Ministers' Office in Latvia
The Danish Cultural Institute in Estonia, Latvia and Lithuania
The European Endowment for Democracy
The Embassy of the Federal Republic of Germany
The United States Embassy in Latvia


10 Aldaru Str., No. 4, Riga, LV1050
+371- 29805039